Social Media Made Simple

Before implementing the tactical steps to building your presence, Josh addresses one of the most common hurdles in social media content creation: self-consciousness. Whether you're uneasy about your appearance, your voice, or simply the act of putting yourself out there, you'll learn the importance of just getting started and embracing imperfection. Discover why hitting the record button is your key to growth and confidence, and why sharing your message is far from arrogant—it's essential. Josh will guide you through the process of shifting your focus from self-doubt to service. He paves the way for your social media journey, empowering you to connect, engage, and thrive with unwavering confidence.

Josh dispels the myth that you need expensive equipment to create impactful social media content. With just your phone and a message, you have everything you need to get started. Josh shares real-life examples of professional athletes who prove that a high-quality setup isn't necessary for viral success. You'll learn about the four essentials for filming and the quality needed for each. By the end of this lesson, you'll be equipped with the knowledge and confidence to use what you already have to start creating compelling content.

Instead of buying into the common misconception of needing to post constantly like top influencers, Josh emphasizes the importance of creating a manageable and realistic content plan that suits your unique goals. You'll learn how to determine your posting frequency, based on your availability and commitment level. He’ll guide you through three critical questions to help shape your plan. With these insights, you'll build a sustainable content routine that ensures consistency without overwhelm.

While it might be tempting to hit the record button and start talking, Josh emphasizes the importance of creating structured and value-based content for your audience. Josh teaches you how to design your message through a clear outline, illustrated through practical examples. He shows you how to grab attention, address your audience’s pain points, and offer meaningful solutions. By the end of this lesson, you'll have the tools to create clear, concise, and engaging scripts that resonate with your audience.

Forget the Hollywood standards—your audience values genuine, relatable content over cinematic perfection. Josh shares practical tips for creating high-quality videos with minimal effort. He emphasizes one crucial step before and after hitting record, to help you maintain a calm, confident demeanor. This lesson is designed to make you comfortable with the recording process, encouraging you to practice these techniques to continually improve.

In this lesson, Josh guides you through the benefits and strategies of outsourcing your video editing, saving you time and enhancing your final product. Learn how to effectively communicate your vision to a skilled editor, focusing on your unique preferences for colors, sounds, effects, and tone. By leveraging professional editing teams, you can focus on what you do best while leaving the technical details to the experts.

This lesson covers the essentials of posting your videos with confidence and clarity. Josh breaks down the process into two fundamental parts: choosing the right platform and determining the optimal posting time. You'll discover the value of focusing on a single platform that you understand and are comfortable with, rather than spreading yourself thin across multiple social media sites. He also tackles the often paralyzing concern of when to post. You'll explore how to confront and name any fears or hesitations about posting, and by the end of this lesson, you'll be equipped with a clear strategy for sharing your content.

It’s time to shift your focus from chasing numbers to creating meaningful connections. Josh introduces the transformative "100 videos idea," a strategy designed to help you prioritize content and audience engagement over instant metrics. Through anecdotes and practical advice, you'll discover how to avoid the pitfalls of early discouragement and comparison traps, while building a resilient and impactful social media presence.

For Josh, the key to success in social media (like basketball), lies in consistency. Drawing inspiration from Michael Jordan, one of the greatest athletes of all time, uncover how his relentless dedication and daily effort led to his unparalleled success. By applying Jordan's approach to your social media strategy, you'll learn the importance of regular posting and engagement, fostering long-term relationships, and viewing social media as a long-term game.